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Since its humble beginnings in the West Midlands in 2001 LUKE has developed into a leading contemporary menswear brand with a following stretching far and wide. Having grown with the support of key independent menswear boutiques the brand has evolved organically keeping all if its values, which sets it apart.
LUKE is a practical interpretation on contemporary menswear and has all the components of the modern lad, a gentleman, a working class hero and a bit of a rogue. The brand draws strong influences from the tough elements of its native Birmingham. Foundry worker meets fashionista, Luke’s taste envelopes all. Luke’s ethos is to put a fashionable twist on any men’s garment but without over designing to retain a cool masculine look. The brand offers an exclusive look for an inclusive country, the United Kingdom of Luke.
London called at 20 where the premier fashion university in the country Central St Martins noticed his talents and a degree in menswear design was obtained. Here Luke honed his skills and hatched a plan with lifelong family friend Simon Poole; a project to make the best menswear brand in the UK was conceived. On graduation Luke teamed up with Deborah Poole to start the fledgling business and the journey began.
The business has the same principles it started with over ten years ago. Luke’s innovative masculine takes on fashion; teamed with great quality and exclusive distribution means we continue to be at the forefront of the British fashion industry.